A case study exploring the dynamics of the design process from the perspective of a designer & an athlete.
UX Focus : The design process utilized by UX Designers used to innovate and solve user-centered problems is highly similar and transferable to the process athletes employ to attain a competitive advantage.
Task & Product : Onboarding users and creating an intuitive dashboard for a highly customizable conference calling transcription service.
UX Process & Skills Used :
• Utilize research to find & target users’ habits
• Design, test, iterate mockups based on user feedback
Product : A platform designed that allows users to learn the basic features & functions of industry leading software.
UX Focus : Applying principles of Material Design Guide to a mobile and web interface while practicing an agile approach.
Task & Product : Address a pain point for beer drinkers by creating an educational, exploratory, and social platform to track & rate beer experiences.
UX Process & Skills Used :
• Idea generation, research, testing, & iteration
• Sketch wireframing & Invision prototyping
Challenge : Pivot of Fandango app aiming to increase user engagement by entering the music & concert event industry
UX Focus : Professional approach to research collaboration, content creation, design execution, user testing
My favorite experiences have come via the road less traveled
I'm Sanjay Shah, a UX Designer from Texas with a diverse and unique background into professional design. Growing up without much exposure to the arts, a graphic design class in high school gave me new perspective on being creative.
I immediately became intrigued by evolving blank spaces into visual stories through elements of color, patterns, layout, and content. Developing these skills throughout college turned my interest into a personal passion. Eventually I realized I wanted a career where I could create, utilizing my background working in athletics, marketing, and hospitality to design special user experiences.
Personal Passions & Interests
I am a big believer in valuing every life experience, as the combination of these experiences makes each individual inherently unique. My athletic nature and previous career in the sports industry has led me to approach design from a competitive perspective.
Much like facing an opponent in competition, design challenges must be analyzed, strategically game planned for, and executed against. This cerebral approach applied to the UX and visual aspects of design add an element to my work that helps me develop innovative and creative ideas .
Thanks for viewing my portfolio & feel free to reach out to me anytime!